Digital Marketing Training in Bangalore

Digital Marketing Training Course in BTM Layout, Bangalore

More and more companies are moving towards the online space just because of its scope to attract new business opportunities. What this means is that a business will need digital marketing talents to improve the online presence of the company. And digital marketing has various divisions among it – Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Optimisation (SMO), Social Media Marketing (SMM), Email Marketing and so on. A digital marketing course will help you learn the several components of Digital Marketing and understand how everything as a whole will enable an organisation accomplish its marketing objectives.

Businesses have made sure that digital marketing is a key part of their marketing strategy. More than 51% of the world population has access to internet connection and since most of them have a smartphone, you never know when and where your customers would search for you. This is why digital marketing can be a great course option. A digital marketing course can help you improve your own business or enhance your marketing skills and fetch you a lot of job opportunities. Digital Marketing isn’t a course for a particular set of graduates or professionals. Even if someone is looking for an entirely new career opportunity or challenge, digital marketing would be a great option.

The Present and the Future is Digital. How can our course create a Digital Marketing expertise for you?

  • Get trained by digital marketing experts who know the latest happenings in the digital marketing

  • Trainings at flexible timings to meet your convenience

  • Digital marketing experts will be your training staff and will assist you with practical applications

  • Social Media marketing is critical in current digitally evolving world. The training will get you covered on those lines

  • Get to know how the components of SEO, SEM, SMO/SMM and email marketing together work in upbringing a business

There are several digital marketing training institute in Bangalore. However, there are very few that actually understand the needs of the trainee and handle classes accordingly. We provide one such digital marketing training in Bangalore and having the experience of training students from different spheres, we could be your personalised digital marketing trainer.

Syllabus Digital Marketing Training in BTM Layout, Bangalore

BASICS DIGITAL MARKETING  

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

ANALYSIS AND KEYWORD RESEARCH 

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

SEARCH ENGINE OPTIMIZATION (SEO) 

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

ON PAGE OPTIMIZATION  

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt 

OFF PAGE OPTIMIZATION  

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission 

SEO UPDATES AND ANALYSIS   

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

LOCAL BUSINESS & GOOGLE MAPPING 

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews 

GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)    

  • Google Adwords 
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring 
  • Reports 

 SOCIAL MEDIA OPTIMIZATION (SMO)   

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization 

SOCIAL MEDIA MARKETING (SMM) 

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses 

GOOGLE WEB ANALYTICS  

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics 

WEBMASTER TOOLS  

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion 

CREATING A NEW SIMPLE WEBSITE    

  • Creating A Simple Website For Your Business 

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